HYPPODROME NETWORK is an upcoming television media company that targets audiences within the 2-16 age range. We plan to launch in Q2 2026 with an online streaming platform and a linear over-the-air television channel.

The title of our new project derives from the word “Hippodrome”, meaning theater or concert hall - or if you want to get REALLY historical, it’s a word for a stadium used during the Ancient Greece days for chariot races. Now, when you replace the 'I'with a 'Y', you've got yourself a big branding in the making.

Over the past few years, there has been so much chaos in the television industry. From streaming wars and declining cable ratings, to strikes and write-offs, it’s been a very rough decade thus far. Shows get removed off of their platforms without warning, and today’s new shows seem to only go under the radar due to the amount of exclusivity built around paid streaming services.

Now, when it comes to entertainment during the modern content age, there’s definitely a lot of room for improvement. On cable, most networks tend to air the same 3 or 4 shows all day, every day - that gets very repetitive. Many channels would rather fill their schedules with their most mass-produceable hits than to tap into the dozens of other shows from their catalogue - and a lot of this can be attributed to the fact that these channels simply don't have the MONEY to invest into their traditional networks anymore like they did ten years ago.

TV is Going BROKE

People are no longer spending hundreds on cable every month; traditional TV networks are losing billions in the process; streaming is ALSO losing billions. Some of the most ambitious TV projects in recent times have fallen apart after just a couple of years - or less. Many of the platforms that remain afloat today seem to only have $2 to their name - and it shows through their business choices. However, we hop to change that.

Our Mission

One thing to know about our new channel is that we care just as much about presentation as much as our bottom line. We are on a mission to revive that feeling of turning on the TV at 3am to find that one random show you can only catch at that time; we aim to make animation and live-action projects exciting to the youth again; and most importantly, we want to provide an experience to viewers that they can't just find on every single other platform - all at little-to-no cost for the consumer.

The Problem with Modern TV

Right now, there is a clear over-saturation problem within the SVOD/AVOD industry. The paid streaming services inflate their budgets to accommodate for outrageously expensive projects that can be later used as tax-write offs. The free streaming services, on the other hand, have a whole other problem: their offerings are literally all the same - a show that can be found on one free service can probably be found on 10 other free services. Over the years, we've seen so many of these platforms pop up and immediately fade into the void simply because they license the same low-cost programs as any other AVOD service - many of them even go as far as to license pre-uploaded YouTube videos from content creators in a sad attempt to appeal to the kids.

We Plan to Revolutionize the AVOD Model

In order to resonate with our target audience (2-16 age bracket), we know that we need to offer something the other AVOD competitors don't. This is not just another family-friendly streaming service. This is like a new digital third-place for Gen Alpha - however, it needs to be accessible; which means NO paywalls for our general library and features. We also plan to make our upcoming TV channel freely accessible through FAST/Over-The-Air systems.

Our potential methods include:

Using our linear TV channel to revive the excitement of primetime television and shared viewing experiences

Implementing interactive games into our app and website

Producing and licensing new and old content for each of our demos (2-5,6-9, 10-12, 13-16)

WE HAVE FIVE CORE ELEMENTS OF CONTENT

INTERNATIONAL PROGRAMMING: At launch, our lineup will primarily consist of content outsourced from other studios. This is the most crucial part of our business, and the revenue from these series will determine how far we get with future ventures. We mainly seek exclusive rights to titles, and we've already reached out to multiple potential content partners.

ORIGINAL SERIES: Production of new series will begin sometime in 2025. After our network launches, original content will slowly roll out (preferably four new series for 2025/26). By 2030, these titles will make up 45% of our overall catalogue.(we wrote this seven months ago... we don't know if ts is possible anymore🥀🥀)

GAMING: Our website and mobile app will host dozens of originally-produced browser-based games at launch, along with a virtual world game titled RomeroTown which will launch later on (2026/7 ... wait... SIX SEVENNN😂😂.).

INTERSTITIALS: Our linear networks will air short-form content in between shows in order to surround our programming with a defined, recognizable branding.

WEB VIDEO: Exclusive short-form content related to our titles and other topics will be posted daily onto the HYPPODROME app and website in order to maintain a constant and fresh content cycle for our platforms.

KEY POINTS

What is the Goal? To provide a middle ground between user-generated social media content and mainstream streaming services for today’s generation.


What will we Look like? We want to create a new kids-and-teens-only atmosphere, sprinkling some elements from vintage 2000s and 2010s culture with modern 2020s technology to craft our image.


What is our main Rule? There is NO paywall for the majority of the content we plan to host; unless it’s for early access. Our shows need to be accessible as possible in order to get people on board from the start.


How will we Expand? One of the most important things to understand is that Hyppodrome isn’t just an app; it’s games, it’s merchandise, it’s animations, it’s live-action series, and all of the other different things that help to bring the name into the world. You could find a HYPPODROME magazine (HYPP-BOOK) in the checkout line at Target; a physical advertising stunt for an upcoming animated project might be spotted in NYC; several plush dolls for another animated project may be found in the front of a shopping mall.


What will our Site be like? To construct our site, we’ll use inspiration from previously successful websites (think NICK.com back in the mid-2010's). Then, we’ll take what has previously worked and combine it with modern technology and trends in order to meet the standards of today’s generation.


How will our Content be done? During the first year of operation, we expect 90% of our TV series to be outsourced from other studios. We’ll also regularly license out pre-established family-friendly movies from companies like NBCUniversal and SONY for free viewing on our platform, preferably for 30-day time intervals. Some of the movies will premiere on our linear TV network the night before debuting on our website/app.


What about Original content? Right now, there are no original series in active development (ideas for new series exist, but they're not fully fleshed out yet). However, when our brand begins to take off in popularity, we’ll begin hosting contests on our website where users around the world can submit ideas for TV series; every six months, the top four ideas will be chosen to turn into full-fledged series. This idea-to-series pipeline is designed to make the connection between aspiring creators and production studios easier to accomplish.


How will the Ads be presented? Ad support will be one of the biggest sources of revenue for HYPPODROME - so we have to make sure we do this right. The majority of our content will not feature pre-roll ads; they may show up a few minutes after an episode has started, or right before a big event is to play out within the episode. When users see the un-skippable pre-roll ad, their first instinct may be to click off and hop over to the next app, which would decrease exposure to our incoming titles and our potential ad revenue.

For the ads themselves, we’re going to try as hard as we can to curate what we advertise. Instead of showing our audience a video advertisement for a cereal brand (which they may have already seen numerous times prior to visiting our site), we’ll advertise a variety of products that viewers will actually care about, like with those relating to music or mobile-gaming. Using our ad support to appeal to peoples’ interests will boost engagement with both our service and the ads themselves, which will resultfully drive more sales/revenue for the businesses tied to those ads. At HYPPODROME, we think that the ad breaks should be used to compliment the viewing experience, not depreciate it.


How will we Hire our people? As of now, there are no official members on the HYPPODROME team. However, we do plan to start recruiting employees soon. When we begin hiring, each employee will receive a maximum $40/hr wage depending on their role in the company. We’ll mostly create job openings for marketing, original content development/production, and outreaching.